Social Media Video
Case Study
THE ORGANISATION
Challenger consumer-facing membership organisation serving two closed user groups in the UK.
CHALLENGES & OPPORTUNITIES
The organisation wanted to double within the year
Growth on social media was slow
Reach extended mostly to existing followers - struggling to break into new audiences
Using mostly static images and carousels with little video content
Tiktok was an unexplored opportunity
HOW WE HELPED
TIKTOK organic strategy
Started a new Tiktok account with 100 videos posted to date
5 million views and over 20k followers gained in 6 months
Corresponding increase in website visits and conversions
Strategy, content creation, filming and editing focused on delivering scroll-stopping ‘hooks’
Achieved without using influencers or ads
META ORGANIC STRATEGY
Reposts to Facebook and Instagram have garnered an extra 5 million+ views on a smaller number of videos
Corresponding increases in website visits and conversions
Excluding ads
"The organisation is set to more than double this year in large part due to the huge increase in awareness brought by Madeleine's social media video strategy."
