“Square Circle helped us grow the business from start-up to a real challenger brand and household name in the UK.”
Jimmy Davis, Head of Acquisition & CRM, FIIT
PERFORM
No vanity metrics. We focus on your acquisition costs and ROAS - you don’t want to hear about clicks and reach. We track the KPIs that matter so that ad spend is easily justified to your CEO and investors.
STRATEGY
Anyone can throw out an ad. We show the right creatives to the right audiences at the right time to drive purchases. And if a campaign goes south, we know how to troubleshoot.
SCALE
Scaling isn’t just about adding a zero to your daily budgets. We combat ad fatigue, audience exhaustion and performance fluctuations without killing off your ROI.
LEAN
We’re a small team, and we become part of yours. We don’t take weeks to turn around new campaigns, and you won’t have to fight through layers of account management to talk to the experts.
“We built up from 0 budget to performance marketing being our 3rd biggest channel, with consistent CPAs, ROAS & other key metrics. I’d highly recommend Maddie as a paid social specialist”
MIRANDA ESSEX, head of growth, thrift+
100k+
in ad spend under management
per month
4
Years in business
6
figures of revenue generated for clients
“Responsive, proactive, creative, and certainly has a deep knowledge & experience within her areas of expertise. I can nothing but recommend working with Maddie.”
Dennis Ramstedt, Growth Manager, MindLabs
About Us
I’m Madeleine, the founder of Square Circle. After graduating from Oxford, I began my career in startup marketing, as an early employee of a now $1B+ tech company.
After 3 years, I decided to set up on my own. I now help B2C brands scale up their customer acquisition using paid social ads (finally, I’ve found a good reason to use social media 😝)
Check out the testimonials from some of the companies we’ve worked with here >>
Services
ad CAMPAIGN AUDIT & STRATEGY
We find bottlenecks in your ad funnel so you can get better value out of your paid channels. We set you up for success with proper campaign & budget planning.
content strategy & creative production
We know what works for ads, and how to make your ads stand out from your competitors’. Scroll-stopping imagery and UGC-style video content made specifically for ads.
Advertising DONE FOR YOU
We fully manage your ad account, from campaign setup & daily optimisation to compelling ad copywriting.
MARKETING ATTRIBUTION
We advise on tracking and reporting best practices, so you know exactly what returns your marketing spend is generating.
Do your ad campaigns need some TLC?
If you’re a scale-up that doesn’t have in-house paid social expertise, but doesn’t want to spend months finding the right person or training someone up…
If you’re looking to raise investment, but need to model or reduce your cost per acquisition first…
If your ad campaigns are ticking along nicely, but you want to go from £5k to £50k ad spend per month…
Or you suspect your ad creatives aren’t as effective as they could be…